Project Brief ________________________________________________

01

A growing number of people are investing in real estate to secure their financial futures. It is a thrilling and intensely emotional experience but frequently challenging. Despite the abundance of blogs and organizations offering information, first-time buyers often struggle to get started without expert help and waste time examining properties that are out of their price range.

“What” are we designing?

Primarily for new, small-scale property buyers who are looking to invest for additional income or financial security.

“Why” are we designing this?

Unseasoned buyers need access to reliable, uncomplicated information about their potential property investments.

“Who” are we designing for?

Wide range of users, specifically young adults looking to invest in properties or looking for a house to settle in.

02

User Persona _______________________________________________

Rashida

About Rashida

As an IT consultant for a growing tech company, Rashida is frequently on the go, and often holds meetings by phone in her car while driving. She is good at multitasking and relies heavily on technology to help her with this.house to settle in.

Goals & Needs

Rashida wants to invest in a property beyond the city for increased financial security for her family. She wants to find the right information for fast decision-making. She wants a tool to help her find the right properties so as not to waste her time.

03

User Flow & Journey ________________________________________

04

Mid-fidelity Prototype _____________________________________

05

Mood-board______________________________________________

I wanted my design to be simple and elegant yet stand out, I wanted to incorporate shades of Earthy Browns as it promotes feelings of warmth, security, and earthiness, which is crucial when it comes to real estate and dealing with properties.
some mustard yellow as it symbolizes creativity and diversity.
When used with the appropriate imagery, these colors will encourage home ownership while keeping in mind the users' demand for financial security.

06

Style Guide _____________________________________________

07

Final Design _____________________________________________